Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. Switching cost is not much in the market in which apple inc. Computer hardware, computer software, consumer electronics, industries served digital. A case study and analysis on apple inc marketing essay. Group assignment apple computer strategic management mrc22 prepared by norhayati sulaiman mr111202 ahmad akmal mohd idris mr121007 nor fadillah md ali mr 11150 for dato dr. Jul 10, 2019 this pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business. Jan 24, 20 with the recent quarterly release this week, apple s nasdaq. We appreciate shareholders interest in attending the meeting, but registration has reached capacity and we are not able to accommodate additional requests. Full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. Apple launched its first product apple 1 computer in 1976.
In the external environmental analysis of apple computer, inc, i mainly utilize three tools and models. Aapl stock, price quote and chart, trading and investing tools. Oct 19, 2015 apples music marketing strategy has created resentment and led to public criticism from major recording stars that could tarnish the brands image. In the following analysis we will be discussing apple inc. This article highlights the production and innovation strategy, marketing and branding strategy, and manufacturing and supply chain strategies because they are very prominent and critical in. Pestel analysis external environment political analysis apple inc. While the external factor comprises the gross domestic product gdp, inflation, exchange rates, and index rates. A vertical analysis was performed, which also involved an. The approach also lies at the heart of our global environmental strategydriving us to make not just the best products in the world, but the best products for the world. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s. Longterm activity ratios summary net fixed asset turnover. Partly due to panic among investors and partly due to negative opinion by analysts.
Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or. The company is known globally for its innovative solutions for computer software, electronics, and online services. The article focused on critical analysis of apples governance and. First of all, in appendix 1, pestdg analysis hitt, ireland and hoskisson, 2012 is employed to analyze the segments and elements in the general environment, which is constituted by political and legal segment, economic. This weakness exists despite exclusivitys advantages, such as. Apple swot analysis 5 key strengths in 2020 sm insight. View all aapl assets, cash, debt, liabilities, shareholder equity and investments. It covers all the strategic issues facing the industry and apple inc. In relation, apples vision statement must direct business efforts toward a future of leadership in the global market. The consumer electronics and information technology industry has its roots in the initial popularity and spread of basic household items starting in the early 20th. Apple will host the 2020 annual meeting of shareholders at the steve jobs theater in cupertino on february 26, 2020.
Also major sales contribution for apple is from outside us apple 10k. Apple inc report contains a full version of apple value chain analysis. Dec 31, 2019 we have conducted a comparative analysis of the balance sheet and the income statement of apple inc. Apple has dealt in a narrow range of products traditionally. Product portfolio analysis article pdf available in journal of the international academy for case studies 177. Its unique vertical system will be critical to drive future business opportunities for them. With the recent quarterly release this week, apples nasdaq. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. A trend analysis was performed using data for the last five years, and presented in excel charts and tables. Industry analysis business policy and strategy ijser. During the recent years, it tried to expand its business by adding new products and services like apple watch and apple pay. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and. Apple is headquartered in cupertino, california and was founded by steve jobs.
The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Apple s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. Soon after the apple i, the company was officially incorporated on jan. Porters five forces intensity of competitive rivalry threat of new entrants bargaining power of. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. The swot analysis framework considers this exclusivity strategy as a factor that limits market reach. Since its inception in 1976, the company has been a global leader in the technology industry. Apple inc pestelpestlepest analysis apples macroenvironment. Strategic management analysis of the strategy of the apple, inc.
Apr 22, 2019 apple inc report contains a full version of apple swot analysis. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including. Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. The following presentation provides extensive industry and business analysis behind one of the worlds most innovative companies, apple inc. Apple inc report contains a full version of apple swot analysis. Mohd padzil bin hashim international business school universititeknologi malaysia introduction apple computer inc was. We have conducted a comparative analysis of the balance sheet and the income statement of apple inc. This pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business.
Pdf apple inc strategic development report 2015 andrew. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, ansoff matrix and mckinsey 7s model on apple. Apple incorporated, aapl investment summary business. Strength analysis showed that apple is endorsed by a large brand. In this report, i used apples 2018 10k, apples 2017 10k annual report, apples 2016 10k. Moreover, the report contains analyses of apple leadership. Nov 22, 2017 a note on the business strategy of apple the aforementioned specific aspects of the business strategy of apple are selected for the purpose of conciseness. An insightful analysis report on apple,inc analysis conducted by. Founders steve jobs, steve wozniak and ronald wayne established apple in 1976, with its incorporation in 1977. Apple is an american corporation that develops and sells computer electronics, software, personal computers and portable devices internationally. For example, the company carefully selects the authorized sellers of its products. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. Aapl is a leading company in designing, manufacturing, and marketing mobile. This study aimed to analyze the factors that affect the performance company from the perspective of internal and external factors in apple inc.
Aapl is one of the worlds most visible and recognizable consumer electronics brands. A comprehensive financial valuation report on apple inc. Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba. Apples 2017 environmental responsibility report, covering fiscal year. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. Since then, apple has grown exponentially in terms of products and services. Technical analysis gauges display realtime ratings for the selected timeframes. Moreover, the report contains analyses of apple leadership, business strategy. The company also sells related software, services, accessories, networking solutions, and thirdparty digital content and applications.
In addition, in saying, to own and control the primary technologies behind the products that we make, apples corporate vision indicates a strategy of vertical. The summary for apple inc is based on the most popular technical indicators moving averages, oscillators and pivots. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Financial statements and financial ratios analyzed. Apple has reinvented the mobile phone with its revolutionary iphone. Internal factors include financial risk, market risk, operating risk, credit risk, and liquidity risk. Marketing analysis of apple inc the writepass journal. Before we provide recommendations and suggestions for the future strategy choices and. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app store geographic. The company must ensure that its mission statement defines the strategies to keep the business competitive. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. Potential impact of technological factors on apple.
Only shareholders who have registered in advance and have a valid. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. Based on analysts offering 12 month price targets for aapl in the last 3 months. Apple leads the digital music revolution with its ipods and itunes online store.
Apple inc mission statement apple designs macs, the best personal computers in the world, along with os x, ilife, iwork and professional software. The financial analysis of apple inc is based on evaluating company and industry data from various sources. Pdf apple had made our life even easier than time when apple was just a fruit. Bargaining power of suppliers inflation, recession and currency apple is going internationally apple inc. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. They continue to be at the forefront of innovation in each of the markets they compete in by investing in strategic research and development. For example, the company specifies innovation in product development. As one of the computer giants, apples predominance position is losing. Apple swot 2020 swot analysis of apple business strategy hub. May 08, 2015 full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. The primary business activity of the company is electronic computers sic code 3571.